5 Reasons to Open an eBay Store
As I begin to get more serious about selling on eBay, I assumed my next logical step would be to open an eBay Store. To start my research, I naturally gravitated to what has become my “eBay Bible,” Marsha Collier’s, eBay for Dummies book. I discovered that an eBay Store isn’t necessarily for everyone. Here are 5 things to consider to help you determine whether opening an eBay Store is right for you.
1) Economic Feasibility
eBay Stores offer sellers Listing Fee discounts and lower Final Value Fees depending on category and volume of sales and product listings. Chances are, if you’re selling 50 items or more a month, especially if they are multiples, then an eBay Store may save you money.
Check out the eBay’s Fee Calculator to determine if you could rake in the moola.
2) Build Your Brand and Grow Your Business
eBay Stores also offer a number of selling tools to help you grow your business and promote your brand. So even if your current selling volume is low, but you’re ready to ramp up, you may still want to consider a Store for these promotional tools:
- Branding and custom URL’s
- Featured items
- Access to CPC advertising
- Promotion management (order size offers, coupons, sale events, free shipping offers)
- Email marketing
- Keyword management
3) Tools to Help Manage Your Business
eBay Store owners also get access to Selling Manager, Selling Manager Pro and Vacation Hold.
4) Discounted eBay Branded Shipping Supplies
No further explanation needed. 🙂
5) Experienced Sellers Only
Marsha Collier cautions that beginning sellers wait to open a store until they’ve gotten enough experience under their belts to really understand how eCommerce works. Without that knowledge you could do yourself more harm than good.
To qualify for a Basic Store you must have an eBay sellers account and be PayPal Verified. Basic stores start at $19.95 per month.