Books to Help You Sell Online
Almost any ecommerce entrepreneur would admit to spending massive amounts of time gobbling up information, most often from other blogs (like this one) or via social media networks. However, sometimes a good, old-fashioned book that you can dog-ear, highlight and lovingly abuse, can be deeply rewarding
Finding the right resources isn’t always easy, so I put together a quick list of recommended ecommerce books that can help you kick-start or grow your existing business.
- eBay Business All-in-One For Dummies, Marsha Collier
If you’re looking for tips on how to start a serious eBay business, this is a great place to begin. It’s packed with information for novice sellers and pros alike. Marsha really knows her stuff and you’ll find anything she’s written on business and technology to be accurate and easy to read.
- Kick Ass Social Commerce for E-preneurs, John Lawson
Learn how to use social media to drive ecommerce sales from the “go to” authority for online selling success in the Digital Age. John’s advice greatly helped us put together a social media strategy that played a key role in the success of our software company ReplyManager, which was sold to XSellco in 2015. I have this fabulous book somewhere, but couldn’t find the damn thing to put in the photo.
- Ecom Hell: How to Make Money in Ecommerce Without Getting Burned, Shirley Tan
In Ecom Hell, Shirley shares the lessons she learned during her own ecommerce adventure, which she sold to a NASDAQ traded corporation before writing the book.
- Landing Page Optimization, Tim Ash
Really, everything you need to know about creating landing pages that convert. It covers how to prepare content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Plus, it includes case studies and before-and-after examples.
- Decoded: The Science Behind Why We Buy, Phil Barden
In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.
- How to Win Friends & Influence People, Dale Carnegie
Ok. I know this isn’t technically an ecommerce book, but it’s essential reading for anyone going into business. I’m ashamed to say I’ve only just read this little gem, but I could hardly put it down. A must-read.
- What to Do When it’s Your Turn (and it’s Always Your Turn), Seth Godin
No, this book isn’t ecommerce oriented either. It’s more of a table book of inspirational thinking from one of the most masterful marketers on the planet, Seth Godin. It too, is a must-read.
What books have helped you the most? We would love to get your two cents. Just add your recommendation in the reply below. Happy reading!