Category: CRO

Words Have Power 0

Writing Product Copy That Converts

Whether you’re writing eBay listing titles, Amazon product descriptions, a blog article or copy for a landing page, choosing the right words to both promote conversions and appeal to search engines can pose a serious challenge. What...

Using Chat to Drive Online Sales with Promotions 2

Drive Online Sales with Chat

I live in South Florida and as summer approaches I’m thinking of updating my snorkel gear – standard equipment when you live in the sunshine state. I’ve been eyeing a product called The Snorkl, a unique...

7 Problems with Mobile Usability 2

Top 7 Mobile Usability Problems

Is the reason for low mobile conversions because we’re doing it all wrong in the first place? According to Michael Mace, VP Mobile at UserTesting, that is exactly the case. Why? We tend to...