Don’t Blow Smoke – Do As You Say

Do What You Say. Advice for eCommerce Sellers

The most important advice I can give an eTailer, or anyone in business or life, is:

Don’t blow smoke. Do what you say you’re going to do.

All the good work you do to help or appease a customer is mute if you don’t back up your words with actions. If you’re going to get back to a customer by a specific date, do it. If you’re going to send them a shipping label for a return, do it. If you say you accept all returns, then do so. Don’t hide behind promises and don’t be the “yes” man (or woman). Be honest. Be sincere. Your actions will be rewarded 10-fold.



Jodi Gaines Pereira

Jodi Gaines Pereira is the co-founder of ReplyManager, a web-based tool designed to help online sellers manage their incoming customer communications. She served as CEO and blog editor until it's sale to XSellco. She is also a founding partner of iguanafarmGroup, a product development and engineering company. Jodi is a frequent contributor to online publications such as Tamebay and WebRetailer and often speaks about customer experience and marketing within the eCommerce community and is an accomplished singer / songwriter.

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