Drive Online Sales with Chat

Using Chat to Drive Online Sales with Promotions

I live in South Florida and as summer approaches I’m thinking of updating my snorkel gear – standard equipment when you live in the sunshine state. I’ve been eyeing a product called The Snorkl, a unique combination of a traditional diving mask and snorkel. Evidently, it lets you breathe normally when diving under the water instead of holding your breath and blowing water out of the snorkel when surfacing. Although intriguing, the price point at $174.99 USD was a bit hard to swallow. But low and behold, after a few minutes on the website a chat window appears stating, “We have some promo code available if you want ;-).”

Ok. I’ll bite.

So I asked what promotions were available. They offered 12% off.  I, of course, asked for more, and they gave me another 12% and free shipping, which equated to $40 off and no shipping.


Active chat can be a very powerful sales tool, especially for those buyers that might need a little nudge to convert. And with mobile messaging and chat applications on track to implement integrated wallet systems, chat could easily be a major driver of online sales.



In my case, The Snorkl offered me a promotion after being on the site for a few minutes. And when I asked more questions, they replied right away, even though the first part of the conversation was automated. The bad English made it obvious the agent was not a native speaker, but the overall experience made me feel comfortable enough to try a new product that I would have otherwise avoided at such a high price. You can see the entire conversation below.


Promotions to Drive Sales via Live Chat

I look forward to giving The Snorkl a try. 🙂

Jodi Gaines Pereira

Jodi Gaines Pereira is the co-founder of ReplyManager, a web-based tool designed to help online sellers manage their incoming customer communications. She served as CEO and blog editor until it's sale to XSellco. She is also a founding partner of iguanafarmGroup, a product development and engineering company. Jodi is a frequent contributor to online publications such as Tamebay and WebRetailer and often speaks about customer experience and marketing within the eCommerce community and is an accomplished singer / songwriter.

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2 Responses

  1. Great article Jodi, I will be sharing this with all of my clients

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