Drive Online Sales with Chat
I live in South Florida and as summer approaches I’m thinking of updating my snorkel gear – standard equipment when you live in the sunshine state. I’ve been eyeing a product called The Snorkl, a unique combination of a traditional diving mask and snorkel. Evidently, it lets you breathe normally when diving under the water instead of holding your breath and blowing water out of the snorkel when surfacing. Although intriguing, the price point at $174.99 USD was a bit hard to swallow. But low and behold, after a few minutes on the website a chat window appears stating, “We have some promo code available if you want ;-).”
Ok. I’ll bite.
So I asked what promotions were available. They offered 12% off. I, of course, asked for more, and they gave me another 12% and free shipping, which equated to $40 off and no shipping.
Active chat can be a very powerful sales tool, especially for those buyers that might need a little nudge to convert. And with mobile messaging and chat applications on track to implement integrated wallet systems, chat could easily be a major driver of online sales.
In my case, The Snorkl offered me a promotion after being on the site for a few minutes. And when I asked more questions, they replied right away, even though the first part of the conversation was automated. The bad English made it obvious the agent was not a native speaker, but the overall experience made me feel comfortable enough to try a new product that I would have otherwise avoided at such a high price. You can see the entire conversation below.
I look forward to giving The Snorkl a try. 🙂