eBay SHINE Awards Features Women-Owned Businesses

Super woman in ecommerce

If you’re a Game of Thrones fan and watched Episode 9 from Season 6, I think you’ll agree that it was chalked full of bad-ass women. Between Daenerys Targaryen, Sansa Stark and Yara Greyjoy (see TV Guides, The 16 Most Badass Ladies From Game of Thrones), girl power is running rampant in the HBO hit show. It’s one of the many reasons why I really love the series. It is also the reason why I’m so impressed with eBay of late.

Earlier this year, eBay announced the first annual SHINE Awards, a new seller recognition program designed to showcase the “Best and the Brightest” of the seller community. After months of submissions from eBayers, eBay chose 15 finalists across 5 categories: Global Business, Growing Business, Family Business, Charitable Business and Women-Owned Business. Voters will get to choose the winner by voting for their favorite sellers (1x per day, per category, through July 11th). A grand prize winner, and a winner from each category will be announced live during eBay OPEN in late July.

What excites me most about this new program is the Woman-Owned Small Business category.

Why is this so exciting? The gender gap in tech industry, including eCommerce, is huge. Less than 7% of tech startups are founded by women. And although women are making significant headway in eCommerce, a February 2016 study published in Science Magazine found that women sellers on eBay get paid less than men. Women received 80 cents on the dollar compared to men for new products. But for used products, the gender gap all but disappeared with women receiving 97 cents on the dollar.  Little is known about gender inequality in product markets, however, the study’s authors suggested that people unknowingly attributed more value to products sold by men than women (based on user ID or other products they’re selling), causing buyers to bid more.



This is just one example of the gender inequality that exists in business today, especially tech. That is why it is so important for large corporations like eBay to showcase women leadership. Change starts from the top-down and I’m pleased to see eBay taking a role in doing just that.

Learn more about the 3 bad-ass women-owned business finalists at eBay and don’t forget to vote. You have until July 11th.

Oh, and stay tuned to The eCommerce Project. We’ll be showcasing a women-owned eCommerce business each month.

Jodi Gaines Pereira

Jodi Gaines Pereira is the co-founder of ReplyManager, a web-based tool designed to help online sellers manage their incoming customer communications. She served as CEO and blog editor until it's sale to XSellco. She is also a founding partner of iguanafarmGroup, a product development and engineering company. Jodi is a frequent contributor to online publications such as Tamebay and WebRetailer and often speaks about customer experience and marketing within the eCommerce community and is an accomplished singer / songwriter.

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