Understanding Instagram for eCommerce Sellers

Instagram for eCommerce Sellers

Facebook may have the bulk of social media traffic, but Instagram has a leg up when it comes to interaction. Instagram boasts over 300 million monthly users (more than Twitter) and 68% of them actually interact with content, compared to 32% on Facebook. Instagram users tend to be more in tune with lifestyle and react more to visual stimuli. Makes sense since 90% of information transmitted to our brains is visual. Oh, and they are a lot younger! More than half of their users are between the ages of 18 and 29.

So how do you get to this interactive, hip, young group?

  • Create quality photos.
  • Put products in a lifestyle setting. Don’t just post pictures of your product on a plain white background (this isn’t eBay). If you’re selling running shoes, post a picture of someone jumping in them.
  • Make your photos pop with text overlays, movement and music. Ripl is a super easy tool that helps you create text overlays and mini videos with photos in just minutes. It’s a great way to announce a sale.
  • Repost other people’s photos (with their permission) and start a conversation (are you seeing a theme developing?). Repost is a great tool to help.
  • Avoid the hard sales pitch. Instagram users are looking for an experience, not a direct pitch for a product.
  • Use hashtags, at least 5 for each post.

Unfortunately, Instagram only allows a clickable link in the bio. However, a company called Curalate has created Like2Buy, a tool that makes your Instagram feed shoppable.

Sources:

Jodi Gaines Pereira

Jodi Gaines Pereira is the co-founder of ReplyManager, a web-based tool designed to help online sellers manage their incoming customer communications. She served as CEO and blog editor until it's sale to XSellco. She is also a founding partner of iguanafarmGroup, a product development and engineering company. Jodi is a frequent contributor to online publications such as Tamebay and WebRetailer and often speaks about customer experience and marketing within the eCommerce community and is an accomplished singer / songwriter.

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