The eCommerce Project: News, Insights, Product Reviews

Words Have Power 0

Writing Product Copy That Converts

Whether you’re writing eBay listing titles, Amazon product descriptions, a blog article or copy for a landing page, choosing the right words to both promote conversions and appeal to search engines can pose a serious challenge. What...

Books to Help Sell Online 0

Books to Help You Sell Online

Almost any ecommerce entrepreneur would admit to spending massive amounts of time gobbling up information, most often from other blogs (like this one) or via social media networks. However, sometimes a good, old-fashioned book that you can dog-ear,...

Using Chat to Drive Online Sales with Promotions 2

Drive Online Sales with Chat

I live in South Florida and as summer approaches I’m thinking of updating my snorkel gear – standard equipment when you live in the sunshine state. I’ve been eyeing a product called The Snorkl, a unique...